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Robert Sugar - Biography

About me

I have been busily innovating since 1996 (that's been a while).

I am a trained Physicist and veteran of the gaming and data industries. I was the founding designer of Nexus: the Jupiter Incident and the WW2 naval game Battlestations: Midway, has consulted on a number of visual schemes for VR, and space based satellite imagery projects. I founded Crocotta R&D in 2013 and captained the company to success in a range of applied science contracts. Milestones included a revolutionary breakthrough for Pharmaceutical Microscopes and a visualisation initiative for the EDRS launch at the European Space Agency (ESA). Ongoing work with sister company, N-Ware, enabled consolidation of other core contracts in data management, notably with blue chip clients like BMW and Siemens.

Urban Hawk is the latest spin off from those foundations of success: fusing the variety of my team's and my own collective scientific skills to a specific focus on spatial situation awareness and commercial application of location intelligence for your business requirements, both short and longer term. From zero to post revenue, studio with private and public sector clients in Rail, Maritime, Smart Cities across Europe, already recognised in the industry in 18 months.

I was born in Hungary, where I retain a strong network of academic and commercial contacts. I am currently based in Bristol, with commutes to London, Birmingham and the continent or wherever the work takes me. A registered assessor for Innovate UK, I am frequently called upon to examine the merits of new proposals that advance the course of science and business in the UK and Europe. A father of three, I enjoy taking my family for walks so that the work / life balance is applied and I can keep fit! Active in my local community (recently appointed skills adviser for West of England and a frequent guest of the great and good at Westminster), I also enjoyreading, watching and even writing science fiction.

My main research interests

Simulation & Visualization;
Mixed Reality;
Location Intelligence;
Artificial Intelligence;


Astronomy & Astrophysics, C, C++, Assembly, Prolog, Java, Basic, Pascal, Parallel programming, Parallel algorithms, OpenCL, Cuda, Visual computing, Virtual reality, Augmented reality, Visual effects, 3D visualization, 3D modeling, 3D rendering, 3D graphics, 3D reconstruction, Ray tracing, Path tracing, 2D to 3D conversion, Real-time rendering, Volume rendering, OpenGL, Direct3D, Computational physics, Particle physics, Particle effects, Fluid simulation, Fluid mechanics, Fluid effects, Image reconstruction, Pattern recognition, Object recognition, Mathematics, Mathematical programming, Evolutionary algorithms, Artificial intelligence, Neural networks, Deep learning, Cellular automaton, Artificial life, SLAM, Lidar, Point cloud, Voxel representation, Distance field representation, Php, Javascript, Xml, Html, Css, Servers, Business planning, Business development


If you want to go out for lunch or dinner with me then you have to know that I am vegetarian.

i am vegetarian

Frequently asked questions for the reader (as I am annoyed answering them on and on):
Are you vegetarian or vegan?Vegetarian.
Do you eat meat?No.
Do you eat fish?No!
How about seafood?No!
Do you eat eggs, mushrooms, or milk products?Yes.
Since when have you been vegetarian?Since I turned 19.
Are you vegetarian due to religious reasons?No.
Do you expect any improvement on your health?No.
Are you vegetarian because you simply dislike meat?Yup.
Do you eat lots of soya products every day?Not really.